APRI:CITY was born from a desire to honour the world's finest cashmere at its source.

Rooted in Mongolia's centuries-old cashmere tradition and shaped by contemporary knitwear design, APRI:CITY creates refined essentials that celebrate exceptional natural fibres, thoughtful craftsmanship, and timeless style.

Each collection is produced in small batches using premium Mongolian cashmere, selected for its remarkable softness, warmth, and durability. Working with experienced artisans and Italian knitwear designers, we create pieces that are made to be worn, cherished, and passed on.

At its heart, APRI:CITY is about a slower, more intentional way of dressing — clothing that brings comfort, confidence, and quiet refinement to everyday life.

Mongolian cashmere is shaped by a landscape unlike anywhere else.

Raised in Mongolia’s vast open steppe and extreme seasonal climate, cashmere goats naturally develop an exceptionally soft, warm undercoat to protect them through harsh winters. This rare fibre is a result of nature, nomadic herding traditions, and a way of life deeply connected to the land.

At APRI:CITY, Mongolian cashmere is more than a material. It carries the quiet strength of the landscape, the care of the herders, and generations of knowledge passed through a culture that understands cashmere at its source.

This is the heritage behind every APRI:CITY piece that reflects natural warmth, lasting softness, and a quality that cannot be replicated anywhere else.

Sustainability

We partner with manufacturers who uphold the highest standards of craftsmanship, ethical sourcing, and full traceability. Our 100% cruelty-free Mongolian cashmere is ethically sourced through the traditional hand-combing process, ensuring exceptional fibre quality while respecting animal welfare.

Cashmere is one of nature's finest fibres—soft, warm, breathable, renewable, and biodegradable. Naturally temperature-regulating and odour-resistant, it requires less frequent washing, helping reduce water and energy use while extending the life of each garment.

We believe true sustainability is measured by longevity. Through timeless design, exceptional craftsmanship, and premium natural fibres, we create pieces made to be worn, cherished, and passed down for generations.